| Imad Choueiri is the founder and president of Samoa Cosmetics. His adventure began in 1968 when by chance a friend of his introduced him to the cosmetic industry....
Mr. Choueiri began as an agent for European cosmetic and hair care products importing them and selling them on the Lebanese market. This gave him an outstanding understanding of the market's demands and needs and allowed him to find his niche. It was for the love of women, beauty and the products that would give them the tools of sublimating themselves that Mr. Choueiri set up Samoa Cosmetics in 1976.
The brand began with only two products : nail enamel and lipstick. With time, experience and the dedication of a young and dynamic team, Samoa Cosmetics expanded its range of products to a full makeup line (category B-), developed its image and marketing until it became the leading company in its field in Lebanon. |
